Paragon footwear unveils #WhatYourStimulus campaign

The campaign features digital content artists and offers prizes worth Rs 3 lakh

e4m by exchange4media Staff
Updated: Nov 11, 2019 3:51 PM

Paragon footwear brand has unveiled a youth-centric campaign #WhatYourStimulus with cash prizes worth Rs 3 lakh. The campaign is a fresh take on finding one’s passion and fuelling it right.

In an age where millennials hope to make their passion their profession, Paragon harps on how one's stimulus has to be reinforced every day.

With its latest campaign featuring leading digital content artists in the country, Paragon seeks to establish its latest collection - Stimulus - as a stand-alone young footwear brand.

The core theme of the campaign is to emphasise the importance of finding your passion and following it with all your heart. The campaign is conceptualised by Bangalore based eCommerce & creative agency, Tenovia Solutions, and features artists who found their Stimulus in music and fitness.

According to Murali Balan, CEO, Tenovia Solutions, the new digital campaign has been made at a time when the pride of being a millennial and following your passion is swelling across the nation.

The commercial captures the essence of this emotion and encourages viewers to create their own videos of what passion means to them. Winners will get prizes worth Rs 3 lakh, out of which the best video will win a sum of Rs 1 lakh. There is a heavy campaign buzz created on the brand's social media handles.

Navin Thomas, Executive Vice President, Marketing, Paragon, further adds: "With this campaign, Paragon's Stimulus also aims to have a great impact on the perception of affordability and fashion when it comes to footwear for the youth of today.”

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