OMD saw best net new business performance among global media networks in 2019: COMvergence
According to the COMvergence Media Agency New Business Barometer report, OMD tops the ranking with $2.02b in net new business values
Omnicom Media Group agency OMD had the best net new business performance among any global media network in 2019, as reported by COMvergence.
In the COMvergence Media Agency New Business Barometer report, OMD tops the ranking with $2.02b in net new business values.
The agency also led the industry in retention, successfully defending more than $1.2b in business that had been in play in 2019 – approximately a half billion more than its closest competitor.
The report shows the agency leading the industry with billings of $19.6B ($1.7b more than second ranked agency) and with a growth rate of +6.1% that outpaced the industry’s flat 0.6% growth rate.
According to OMD Worldwide CEO Florian Adamski: “OMD is starting the new decade with greater-than-ever capacity and commitment to delivering better decisions, better ideas and better outcomes – faster - for our clients all around the world.”
In Asia-Pacific, where the network picked up 104 new pieces of business in 2019, the success is credited to its talent and product development. Stephen Li, CEO of OMD Asia-Pacific, says: “It’s taken a lot of hard work to remain at the top of the charts over the past 12 months. 2019 has been a pivotal year for us – not just in terms of new business success, but also the efforts we’ve placed in the development of our talent and product in Asia-Pacific in order to truly make Better Decisions, Faster a reality for our clients and their organisations. Therefore, these latest recognitions belong to the entire network of OMDers and our clients, whose dedication and commitment have made 2019 another year for the books.”
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