Nova Eyewear’s latest campaign has Jacqueline Fernandez showcasing the brand’s collection

The TVC shows how the wide category of eye-care products from Nova Eyewear play an important role in the life of today’s active individuals to complement their personal style and fulfil their eye-care needs of clear vision.

Nova Eyewear, the global brand from Vision Rx Lab, has launched a TVC featuring actress Jacqueline Fernandez. Fernandez is the brand’s global ambassador.

According to a statement issued by the company, the TVC shows how the wide category of eye-care products from Nova Eyewear, spanning advanced digital lenses to fashionable frames and sunglasses, play an important role in the life of today’s active individuals to complement their personal style and fulfil their eye-care needs of clear vision. The TVC also portrays how Nova Eyewear protects the eyes from harmful UV rays and filters the junk light throughout the day.

The TVC portrays a story which starts with how Fernandez gets ready in stylish Nova glasses to match her office attire. The campaign also captures how the photochromic lenses turns dark and adapt to light condition when she steps out in the daylight, protecting her from harmful UV rays and excess glare. The story seamlessly moves forward to show how she uses Nova lenses with HD clarity inside her office to remain focused with sharp precision. Even while playing the dart game with her colleagues she successfully aims the bull’s eye because of visual clarity offered by the lenses. 
The collection further accentuates Fernandez’s look where she is riding a horse wearing UV protected Nova sunglasses which come with dust & scratch resistant coating followed by a scene at the beach where she is seen basking in the sun wearing Nova polarised sunglasses with anti-glare properties which block the blinding light under the sun. In addition to the sunglasses, it highlights blue-light filter lenses from Nova worn by her while she is watching movies/videos on her personal electronic device, which allows her to enjoy strain-free vision by blocking harmful blue-light emitted by the digital screens.

Speaking on this occasion, Pammi Jamalpuria, VP- Corporate Marketing, Vision Rx Lab said, “We take great pride in introducing Nova Eyewear’s latest TVC featuring our first ever global brand ambassador Jacqueline Fernandez. A famous face synonymous with international fashion, well known for her great sense of fashion and dynamic lifestyle, Jacqueline perfectly represents Nova’s complete range of eye-care solutions (lens, frames & powered sunglasses) which come with sheer sophistication and style and effectively address the day to day need for clear vision and protection required for leading an active lifestyle. We are sure that Jacqueline’s association with Nova will not only help to elevate the regular style codes of the generation but also make them aware about the advanced vision solutions that are available to them under a single brand.”

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