Myntra, Amazon & more: Farah Khan’s cook Dilip becomes brand favourite, now has a manager

After starring in campaigns for brands like Myntra, Vim, and several digital-first platforms, Dilip, the long-time personal cook of filmmaker-choreographer Farah Khan, has officially entered the influencer economy. The formerly behind-the-scenes figure, who became a breakout star of Khan’s Instagram cooking videos, now has a professional manager to handle his growing portfolio of brand collaborations, travel appearances, and public engagements.

Dilip first caught public attention through Farah Khan’s light-hearted reels, where he was often seen assisting in the kitchen or exchanging witty banter with celebrity guests. His relatable on-screen presence quickly resonated with viewers, and brands soon took notice. What began as viral video appearances evolved into structured advertising work, including screen time alongside Bollywood superstar Shah Rukh Khan in Sunfeast Dark fantasy ad.

View this post on Instagram

A post shared by Farah Khan Kunder (@farahkhankunder)

Now, with management support in place, Dilip is poised to transition from household staff to full-fledged digital personality. After successful brand collaborations with Myntra and Vim, Dilip’s popularity has continued to attract major platforms. Amazon Fresh recently onboarded him for a campaign promoting a “fresh take” on buying fruits and vegetables online, tapping into his kitchen credibility and mass appeal.

View this post on Instagram

A post shared by Farah Khan Kunder (@farahkhankunder)

This was followed by a viral collaboration with Urban Company, which showcased Dilip in a humorous home-cleaning scenario and racked up over 300,000 likes on Instagram.

View this post on Instagram

A post shared by Farah Khan Kunder (@farahkhankunder)

Most recently, Dilip appeared in a promotional video for JioCinema and Disney+ Hotstar’s latest season of Criminal Justice: A Family Matter, where the campaign smartly tied in his cooking persona with a witty crime-thriller twist. The caption read, “Farah Khan aur Dilip ki khichdi mein laga assault ka tadka, kya iss maamle mein fas jaayenge Madhav Mishra?”

View this post on Instagram

A post shared by JioHotstar (@jiohotstar)

View this post on Instagram

A post shared by Farah Khan Kunder (@farahkhankunder)

A Viral Vacation and a Passport Moment

In one of Farah Khan’s recent vlogs, Dilip accompanied her to the Maldives. The content documented his first international vacation — from staying in a luxury water villa to trying water sports. The trip made headlines not just for the getaway but also for a moment at the airport where he was briefly stopped by immigration officers, surprised to see him with a passport. “They didn’t believe he had one,” Farah said on camera. “I told them—he’s a star now.”

Khan has also taken steps to ensure Dilip’s fame translates into long-term impact. She has enrolled one of his children in culinary school and is supporting English-medium education for his family. “They shouldn’t have to work in anyone’s kitchen,” she reportedly said, stressing that her aim is to help uplift the next generation beyond domestic work.

View this post on Instagram

A post shared by Farah Khan Kunder (@farahkhankunder)

Dilip’s rise has sparked commentary online, with influencer Freddy Birdy jokingly calling it a case of “domestic nepotism.” Khan took the comment in stride, saying it “made her day.” The term, while satirical, has highlighted how social media is now elevating everyday people to celebrity status — often through proximity, personality, and authenticity rather than professional grooming.