MediaMonks named Fanta’s lead agency for South-East Asia

The agency’s Singapore office will be handling the account

by exchange4media Staff
Published - Sep 10, 2019 11:29 AM Updated: Sep 10, 2019 11:29 AM
Fanta

Fanta has picked MediaMonks as its lead agency for South-East Asia, as per media reports.

In a note, the agency is reported to have said: “The overall goal will be to further develop and amplify Fanta’s brand promise in South East Asia, with a core creative message that will tie in all produced content, and link the brand to even more consumers from 2020 onwards.”

Other reports have quoted Pratik Thakar, Coca-Cola Company’s Head of Integrated Marketing Communications for South East Asia, as saying: “We look forward to partnering with S4 Capital and MediaMonks. Leading the change in the industry, they bring a new-generation perspective on reaching consumers, merging data and technology with a unique approach to the development of content.”

MediaMonks CEO Victor Knaap has also been quoted as saying: “One of the world’s most iconic brands giving us full responsibility over their content and strategy in the region is a monumental achievement… The vote of confidence Fanta displayed in our ability to create culturally impactful work is a badge of honour to us, and we can’t wait to work on some seriously creative projects that will help guide the brand.”

MediaMonks’s Singapore office will be handling the account.

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