MediaMonks named Fanta’s lead agency for South-East Asia
The agency’s Singapore office will be handling the account
Fanta has picked MediaMonks as its lead agency for South-East Asia, as per media reports.
In a note, the agency is reported to have said: “The overall goal will be to further develop and amplify Fanta’s brand promise in South East Asia, with a core creative message that will tie in all produced content, and link the brand to even more consumers from 2020 onwards.”
Other reports have quoted Pratik Thakar, Coca-Cola Company’s Head of Integrated Marketing Communications for South East Asia, as saying: “We look forward to partnering with S4 Capital and MediaMonks. Leading the change in the industry, they bring a new-generation perspective on reaching consumers, merging data and technology with a unique approach to the development of content.”
MediaMonks CEO Victor Knaap has also been quoted as saying: “One of the world’s most iconic brands giving us full responsibility over their content and strategy in the region is a monumental achievement… The vote of confidence Fanta displayed in our ability to create culturally impactful work is a badge of honour to us, and we can’t wait to work on some seriously creative projects that will help guide the brand.”
MediaMonks’s Singapore office will be handling the account.For more updates, be socially connected with us on
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