McCain & Philips bring ‘restaurant-style experience’ at home

The TVC showcases McCain’s expertise in frozen snacks and Philips’ advanced Air Fryer technology

by e4m Staff
Published: Apr 2, 2025 12:53 PM | 2 min read

McCain, Philips

McCain Foods India has joined hands with Philips to introduce India’s first range of frozen snacks designed exclusively for Air Fryers.

This partnership brings together McCain’s expertise in frozen snacks and Philips’ advanced Air Fryer technology to redefine home indulgence.

“As the brand that introduced the concept of French fries to Indian homes, McCain has always been at the forefront of redefining indulgence and bringing the gold-standard of fries effortlessly to home kitchens,” said Aditya Krishna, Director of Sales & Marketing at McCain Foods India. “With the launch of Air Fryer French Fries, we are not just introducing a new product - we are pioneering a smarter way to enjoy great taste with greater ease. This category-first innovation reflects our commitment to evolving with consumer needs, delivering crispy, restaurant-like taste and texture that people enjoy.”

"At Philips, we’ve always believed in making indulgence smarter and more effortless. Air frying has redefined home cooking, allowing people to enjoy their favorite foods with ease and convenience. As a brand that introduced India to air frying, we take pride in seeing how it has become a staple in modern kitchens. This collaboration is a natural fit, bringing together Philips’ pioneering technology and McCain’s expertise in great-tasting frozen snacks to elevate everyday cooking experiences," said Pooja Baid, Chief Marketing Officer at Versuni India (Philips Domestic Appliances).