Mankind Nimulid Strong awards creative & digital mandate to Story Digital

The brand has released a campaign ‘Gardan Hilate Raho’ for Mankind Nimulid Strong

by e4m Staff
Published: Sep 13, 2024 12:28 PM | 1 min read

Mankind’s Nimulid Strong has roped in Story Digital as its new creative agency.

This partnership comes as Nimulid Strong gears up to keep India's head-nodding, neck-tilting, and shoulder-shrugging game strong — because, in a country where gestures speak louder than words, there’s no room for neck pain to cramp your style. Story Digital will now helm Nimulid Strong's creative and digital mandate.

Pratiek Sawhney, Co-Founder of Story Digital, said: “Pain has become way too serious in India — it’s almost like a daily ritual that sneaks up on you anytime, anywhere. With our campaign "Gardan Hilate Raho" for Mankind Nimulid Strong, we’re here to keep things real and relatable. By tapping into our knack for spotting great insights, we’ve zeroed in on a fun and quirky behavioural twist that everyone can connect with.”

Joy Chatterjee (AGM - Sales & Marketing, Mankind Pharmaceuticals Ltd.), adds, “We were looking for a partner who could address the specific challenges in our category. Story Digital offered valuable insights and a creative approach that aligns with our goals. We are confident that their team will effectively contribute to the success of the brand. With Nimulid Strong, we aim to target neck pain, offering a powerful 2X benefit of diclofenac, addressing consumer needs more effectively.”