MAD•NINJA, an AI studio for content creation launched

MAD•NINJA AI Studio has been launched as a new-age content powerhouse built for storytelling in marketing and entertainment.

MAD•NINJA has been founded by Madhukar Kotian, executive producer and founder of Fingerprint Films, and Niranjan Kaushik, filmmaker, advertising creative director and AI coach.

With nearly 30 years of experience, Madhukar has produced ad films for top- tier brands across India, UAE, Southeast Asia, and Africa, establishing Fingerprint Films as one of the region’s most reliable and visionary production houses.

Niranjan, known for his strategic flair and storytelling muscle, has worn many hats—as an agency creative at Ogilvy, McCann, Contract, and Batey, and as a director across Asia and Africa. In long-form entertainment, he’s created acclaimed OTT series such as 9 Hours (Disney+ Hotstar), Karenjit Kaur (Zee5), Candy (JioCinema), and Mursheed (Zee5).

Together, they’ve launched MAD•NINJA AI Studio—a studio built to fuse human intuition, lived experience, and industry-honed storytelling with the evolving capabilities of generative AI. From ideation to execution, from scripts to screen, MAD•NINJA is designed to operate at the intersection of technology and talent, empowering brands, agencies, platforms, and storytellers to unlock new creative possibilities at scale.

“AI is not the enemy of creativity. It's the ultimate collaborator. With MAD•NINJA, we’re not replacing humans—we’re supercharging them,” says Niranjan Kaushik, co-founder and Chief Content Officer of MAD•NINJA. “This studio is our way of asking: what happens when craft meets code, when instinct meets algorithm, when madness meets precision?”

“Having worked on thousands of commercials over the years, I’ve always believed that strong ideas and great execution are non-negotiable,” adds Madhukar Kotian, co-founder and Executive Producer. “Now, with the intelligent use of AI, we can deliver both—faster, better, and more boldly than ever before.”

MAD•NINJA AI Studio will offer a full suite of services across branded content, commercials, short-form digital storytelling, AI-assisted scriptwriting, image/video generation, and production workflows—all designed to maximize speed, creativity, and relevance in a rapidly evolving content landscape.