Kid shoes brand TRZ ropes in Manish Paul as brand ambassador
A national TVC campaign starring Manish Paul will be kicked off in the second week of February
Published - 11-February-2019
Actor and anchor Manish Paul has been appointed as the brand ambassador of TRZ, kid’s footwear brand, for year 2019. TRZ has successful presence in all major markets of India, including the bestselling cities like West Bengal, Bihar, Jharkhand, Chhattisgarh, Rajasthan and Delhi.
A national TVC campaign starring Manish Paul will be kicked off in the second week of February. The ad revolves around TRZ shoes being the best companion of active children for the daily comfort wear. Manish Paul is promoting all kinds school and casual wear kid’s footwear as being their magical friend in the TVC, the company said in a statement.
Kid’s footwear is a rather neglected segment, addressing which TRZ, has kicked off this pan-India campaign.
According to TRZ, Paul packs fun, style and youth appeal and is a household name to catch attention of the prospective target audience. The TVC is also designed in a way to attract the kids as it is backed up with a rhyming jingle.
Talking about the campaign, Paul said, “It is a matter of pleasure to be chosen as kid’s friends by TRZ. The best part of our association is the active energy that fills our shoots, with so many kids, reminding me of my own school days.”
“Our association with Paul is a milestone for us, as a first major step in making TRZ a household name across India. We have specifically chosen Manish Paul for his popularity among children and their parents the trust that he has put in the brand is really heart-whelming. My dream is for every student from each corner of India to never wear torn shoes to school, and my real goal is to reach out to those kids with my budget footwear collection” said Sandeep Jain, Managing Director, TRZ shoes.