JWT Bangalore gets new Head of Planning

Shujoy Dutta has over 21 years of experience in marketing and advertising

shujoy

Shujoy Dutta has been appointed as the Head of Planning for J Walter Thompson’s Bangalore office.

He has been with J. Walter Thompson for over nine years and in his last role at JWT Delhi, he has been the planning lead on brands like Airtel, Hero Motocorp, Naukri.comJeevansaathi.com99acres.com, ITC Hotels, RedFM. MagicFM, to name a few. 

With over 21 years of experience in marketing and advertising, Dutta has worked across multiple categories such as Food & Beverages, Technology, Automobile, Insurance, Hospitality, Aviation and Philanthropy. Having begun his career as a Copywriter and having worked in the creative function for over 10 years, he brings to planning an eclectic mix of strategy and creativity.

Announcing the appointment, Bindu Sethi, Chief Strategy Officer, J Walter Thompson, said, “Shujoy, is an author and a story teller. The humans in his stories are people you want to love or trample; the response is strong and emotional. He constructs his brand stories to get noticed, to shift behavior. Shujoy, is a treat for clients and colleagues. I look forward to seeing Shujoy build strong brands and stronger client relationships.”

“Shujoy’s energy is contagious, he is unquestionably talented and as new age a planner as one can get. He is genuinely an integrated thinker and I see him adding tremendous value to our clients' businesses and the agency itself. I look forward to seeing him channeling this ability to create meaningful media agnostic platforms for our portfolio of brands and help drive the creative product," added Kundan Joshee, SVP & Managing Partner, J. Walter Thompson, Bangalore.

Commenting on his new role, Shujoy Dutta said; “I’m very excited about my new role. This city has tremendous potential and JWT Bangalore packs in significant Creative firepower. So, I look forward to forging new partnerships and creating a bouquet of memorable work, and of course, consuming lots of filter coffee.”

Dutta is also an author. His novel ‘Like a Pin Prick to the Heart’ was released in 2015, for which he was invited to speak at the Jaipur Literature Festival in 2016.

He also looks forward to  being a part of the quizzing scene in Bangalore.

 

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