JT Special Vehicles and Clevertize collaborate for #10SecondTestDrive campaign

This innovative campaign conceptualized by Clevertize, a digital marketing agency will showcase the acceleration of both cars, the Tigor JTP and Tiago JTP from 0-100kmph in less than 10 seconds

by exchange4media Staff
Published - Oct 23, 2019 6:03 PM Updated: Oct 23, 2019 6:03 PM
Clevertize campaign

In a pioneering effort to deliver enhanced customer experiences with innovative offerings, JT Special Vehicles (JTSV), a 50:50 joint venture between Tata Motors and Jayem Automotives has collaborated with Clevertize to launch a test drive experience for its customers. 

As part of this #10SecondTestDrive campaign, JTSV has appointed JTP Rockstars who are trained for unique test drive experiences. Customers are challenged to beat the test of time and record their fastest 0 -100 Kmph timings with these vehicles in designated safe zones. The idea is to get them to feel the thrill and appeal of the racer at heart, within 10 seconds.

Commenting on the campaign, Sagar Nidavani, CEO, Clevertize said, “We are excited to partner with JTSV and with the quality of the product that we have at hand. If you are a racer at heart and have not tested the Tiago JTP and the Tigor JTP yet, then you are in for a pleasant surprise. No other car out there currently does 0-100 kmph in under 10 seconds at this price point. Clevertize believes in cracking a thought that’s not just beautiful and innovative, yet practical and scalable. Therefore, the #10SecondTestDrive campaign struck a chord with JTP and is being appreciated by the people of Pune. Energized by the response in Pune, we should be looking at a pan India launch of the #10SecondTestDrive campaign real soon.”

Speaking about this first-of-a-kind drive programme, Nagbhushan Gubbi, CEO, JTSV said, “Providing the right performance experience to a JTP customer demanded that the right approach be used in taking the brand to their screens, which Clevertize has achieved by contributing to the conceptualization of this exhilarating experience. Our expectations synergized to launch this promising test drive campaign, which in its current form will surely deliver further brand penetration in the mass produced performance vehicle market.”

This test drive will be delivered directly by JTSV to ensure that each customer has a great overall experience.

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