JCDecaux Street Furniture roped in for broadcasting 550th Prakash Purab celebration

The Punjab government aims at reaching the masses for higher participation in memory of Sri Guru Nanak Dev at the celebration organized in Sultanpur Lodhi, Punjab

by exchange4media Staff
Published - Nov 7, 2019 3:37 PM Updated: Nov 7, 2019 3:37 PM
Prakash Purab

The birth anniversary of Sri Guru Nanak Dev, 550th Prakash Purab, is an important festival of our country and will be celebrated on November 12.

 The Punjab state government has invited Delhi folks via an OOH campaign to share good vibes on this glorious occasion. Talking about OOH, DIPR Punjab has chosen JCDecaux Street Furniture in Delhi to broadcast the event.

 Leveraging JCDecaux citylights’ unmatched visibility and high frequency, the state government aims at reaching the masses for higher participation in memory of Sri Guru Nanak Dev at the illuminating celebration organized in Sultanpur Lodhi, Punjab.

 The state governments have chosen outdoor advertising as a lucrative medium to communicate with the common people in recent times. JCDecaux street furniture has witnessed a consistent increase in government campaigns lately, explaining the authorities’ belief in OOH as an engaging medium.  

“Our association with JCDecaux for the announcement of the 550th Prakash Purab celebration has been a worthwhile journey. Every year the festival brings the masses together and unites them with a seemingly optimistic ambiance. We look forward to a celebration full of beans on this prestigious day,” said Senu Duggal, DIP, Punjab.

 “We have always appreciated campaigns that layer the city with merriment and with 550th Prakash Purab we can see that happening. We are elated to be associated with this auspicious occasion and have Punjab state government’s trust in our media for the announcement of the grand celebration and many previous campaigns. JCDecaux street furniture is spread across the city, thus making any communication reaching the target audiences effectively,” said Raheel Amjad, Deputy MD, JCDecaux India.

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