Italian confectioner Bauli launches first TVC in India

This will be a 360-degree campaign led by TV, Digital, Outdoor, PR, Sampling/Activation and retail communication targeting across consumer groups

e4m by exchange4media Staff
Updated: Dec 2, 2017 9:40 AM

Bauli, a symbol of Italian confectionary art, recently launched their first ever TVC in India for their signature product, Bauli Moonfils, the ready to eat cream-filled puff-rolls. Priding on a legacy of fine Italian baking, Bauli Moonfils are made from authentic Italian recipes with a decadent filling. Unique to this product is its crescent moon shape and its trademarked softness filled with rich cream. Bauli Moonfils are available in four delectable flavours – Choco cream, Strawberry, Vanilla and Orange.
The TVC displays an innocent and sweet story around the crescent moon shape and the softness of Moonfils, and begins with a little boy who in his all curiosity and naivety asks his mom one day where the moon disappears every morning. The mother, like most mothers tries to put off the question by quickly answering that the moon actually goes to the next-door bakery. In the bakery, the baker plays along and he lovingly creates and bakes Moonfils while the boy looks upon in total amazement. Until finally, the baker holds up a Moonfils and the boy finds the moon he was looking for!
Commenting on the commercial, Rohit Malkani, Executive Creative Director, Saatchi & Saatchi, said, “For the film we played on the unique shape of Moonfils and created a story around it. It’s been a great ride and a fabulous immersion for us all! From croissant tasting and baking to sourcing the perfect looking chef for the film. Here’s hoping the film will have Bauli Moonfils flying off the shelves!”
Raghav Ravichandar, Senior Marketing Manager, Bauli India, said, “Bauli has been loved globally and we are extremely excited about entering India. Our brief to Saatchi&Saatchi was for a campaign that would generate intrigue for Bauli Moonfils, and highlight the delicious offering Bauli has. This will be a 360-degree campaign led by TV, Digital, Outdoor, PR, Sampling/Activation and retail communication targeting across consumer groups.”

Agency Details –
Agency: Saatchi & Saatchi, Mumbai
Executive Creative Director: Rohit Malkani
Creative team: Sreeja Gopalakrishnan, Saurabh Sankpal
Agency Producer: Divyang Pandya
Account management: Savio Sequeira, Esha Gaur & Hetal Bhanushali
Account Planning: Srinivas Madala & Stuti Sikka
Production house: Prodigious
Director (film): Samir Tiwari
Head of Prodigious: Vandana Vatsa
Producer: Akshay Multani
Associate Producer: Apratim Bhatnagar
Director of photography: Vikash

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