Godrej Interio says 'Make Space for Life' with new campaign

Conceptualised by Contract Advertising, the campaign reminds people of the vital role played by their furniture in bringing a home alive

e4m by exchange4media Staff
Published: Sep 14, 2019 8:49 AM  | 2 min read
Godrej Interio

Godrej Interio has unveiled a TVC as part of its new campaign - Make Space for Life. The TVC, conceptualised by Contract Advertising, urges people to make space for life, memories, passions, and relations and reminds the vital role played by their furniture in bringing a home alive.

The aesthetically shot TVC reflects how design innovations from Godrej Interio have been a catalyst in transforming our lives. For instance, the kitchen is not just a cooking space but has evolved into an intimate space. Similarly, the living room now doubles up as a family space on the weekdays and a socialising space on weekends; while a bedroom is no more only a place to rest but also handles the pressures of the professional world—and even turns into a nursery for the toddlers at home.

Commenting on the campaign, Anil S Mathur, Chief Operating Officer, Godrej Interio said, “Millennials and the Gen Z today are losing out significantly on creating strong family ties or spending quality time with friends due to pressures of demanding professional lives. The new TVC campaign reminds us in spite of the rigmaroles of varying pressures of life we should make space for passion, family, and friends at our home. The TVC takes us through the lives of an Indian family highlighting the myriad roles played by home furniture through the day to create warm, beautiful moments among people.”

Ayan Chakraborty, Executive Vice President & General Manager, Contract Advertising said “the key task was to redefine Godrej Interio from being just a furniture brand to a designer of spaces. We seldom reflect on the role of furniture in our life. They are witness to a lot of emotional moments in the family. This campaign is a testimony to those moments”

Speaking about the TVC, Rahul Ghosh, Executive Creative Director, Contract Advertising said “It’s an exciting time in the home décor category where the conversation is rapidly evolving from functional needs to emotional connections. And Godrej Interio, as a brand, is at that unique cusp of time where it starts a new conversation that is rooted in its core strengths, design and legacy. ‘Make space for life’ is a brand intention that blurs the line between product benefits and emotional payoffs. This repositioning campaign comes alive in slice-of-life stories that speak the Godrej Interio language…emotional, rooted, progressive and yet timeless.”

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