Gatorade's New TVC Features P.V. Sindhu

The new film captures Gatorade’s role in optimizing performances of top athletes

e4m by exchange4media Staff
Updated: Mar 19, 2018 1:27 PM

PepsiCo India’s sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and Olympian P.V. Sindhu highlighting its commitment to keep top athletes across the world re-hydrated, replenished and refueled for better performance. Alongside, P.V. Sindhu, the film also features international football superstar Lionel Messi and basketball player Karl Anthony Towns.

The film is a reflection on Gatorade enabling athletes to achieve more by providing the right balance of nutrients inclusive of carbohydrates, minerals and electrolytes. The film rolls out in a format of a video game, depicting the choices a player has i.e. To Give Up – Yes or No? There is no question of giving up with Gatorade, which helps refuel athletes, pushing them to train harder and perform better.

In line with Gatorade’s campaign to ‘Sweat More’, P.V. Sindhu, who was taken on board as the brand ambassador last year, has successfully completed her sweat test at the Baltimore facility of Gatorade Sports Science Institute.

Watch the film here:

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