Ferit Cricket Bash unveils ‘Bade Ziddi’ ad campaign
The series of humorous campaign films feature Bollywood actor Suniel Shetty and ace cricketer Zaheer Khan
Published - 12-January-2019
In the spirit of the country's love of cricket, Ferit Cricket Bash (FCB), India's independent league for amateur cricketers, has unveiled an exciting campaign ‘Bade Ziddi’ to promote the launch of their new venture. As part of it, three commercials, humorously invite enthusiastic cricketers to participate in the upcoming league. What makes the campaigns more riveting is that they feature its co-founders, cricketing legend Zaheer Khan and Bollywood superstar and sports enthusiast Suniel Shetty.
The central theme of these commercials highlights how cricket lovers from different facets of society, go about their lives, and how cricket plays a central role in every action they take. They masterfully encapsulate the various unique ways in which one’s love for cricket could cause them to react very differently to certain situations, with charming and entertaining results. The commercials end with a power-packed invitation by Suniel Shetty and Zaheer Khan to men of all ages, who are as passionate about cricket as the protagonists, to sign up for the FCB tournament.
This campaign, which is the brainchild of Founder Jasmeet Bhatia and Co-founders Mitesh Sharma, Suniel Shetty, Zaheer Khan, focuses on how deeply cricket is ingrained into the psyche of Indians, and how effortlessly it manifests in certain situations. This makes it not just relatable, but very compelling for an audience who lives and breathes this sport. FCB itself is a unique venture that brings elements of grandeur and professionalism into amateur cricket and provides talented players from across the country, once-in-a-lifetime opportunity to get to experience cricket at the highest standards. Renowned stalwarts in their respective fields like Suniel Shetty and Zaheer Khan have been part of the FCB endeavour since day one, which has added to the high-octane spirit of the campaign.
Commenting on the campaign that is swiftly winning the hearts of many a cricket fan, Zaheer Khan, cricketing legend and co-founder of FCB said, “As someone whose life has revolved around cricket, it is simply endearing to witness the impact of our endeavour via the Bade Ziddi campaign. As an independent cricket league that recognises and rewards amateur talent across the length and breadth of the country, I am elated to have been part of the FCB family with Suniel, Mitesh, and Jasmeet. Ferit Cricket Bash presents an opportunity to all Indians to be a part of a bigger platform and play with fellow enthusiasts.
Suniel Shetty, Bollywood actor and Co-Founder of FCB said, “I am delighted to witness the wide reach of our campaign. Being a sports enthusiast, it has been an exciting journey for me ever since the four of us- Jasmeet, Mitesh, Zaheer and I conceptualised and came together for this tournament. Therefore, I am looking forward to the massive participation of amateur and talented ‘ziddis’ of all age-groups across the country, and to bring this Indian cricketing talent together on a national platform.”
Jasmeet Bhatia, founder of FCB said, "Cricket is worshipped like a religion in our country. The power, respect, and admiration the game commands in the country are truly heart-warming, as is the passion that millions of amateur players display on and off the field. Through this campaign, we hope not only to promote FCB as an exciting league for cricket lovers to enjoy and cherish, but also to galvanise the nation’s love and respect for cricket in a light-hearted, yet profound manner."
With FCB's Bade Ziddi campaign already picking up with rapid registrations across the country, and the advent of the league just months away, 2019 will undoubtedly be a historic year for cricket lovers in India.
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