FCA India launches new integrated campaign for Jeep Compass Trailhawk

The campaign has been conceptualised and created by Leo Burnett India

by exchange4media Staff
Published - Jul 22, 2019 5:24 PM Updated: Jul 22, 2019 5:24 PM

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Jeep

FCA India’s SUV brand Jeep has unveiled a new integrated campaign, ‘Superior by Nature’, for its new Jeep Compass Trailhawk All-Wheel Drive SUV. 

The campaign has been conceptualised and created by Leo Burnett India and taps into Jeep’s storied brand philosophy.

The TVC showcases the core ingredients that makes the Trail Rated Trailhawk stand tall with its prowess as a capable off-roader as well as its character to be effortless in urban driving conditions.

Rahul Pansare, CMO and Head of PR, FCA India, said: “The Trailhawk has the soul of the fiercest bird of prey, the hawk, and it is a befitting metaphor for how this SUV moves. Putting these two parts together, we came up with a stunning montage of two majestic entities matching each other and taking down everything coming in their way.”

Rajdeepak Das, MD – India and Chief Creative Officer – South Asia, Leo Burnett, said: “The Jeep Compass Trailhawk campaign is a sleek and sharp campaign designed to bring out the SUV’s superior off-roading prowess. Earning the badge of “trail-rated” is no small feat and the campaign couldn’t be anything less than stunning. Keeping this in mind the film champions the SUV’s capabilities set in the most stunning and challenging locations with a haunting soundtrack to capture the imagination of the audience.”

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