Famous Innovations wins creative & digital mandate of PGI’s Men’s Platinum Jewellery

The collection is expected to be launched in the month of September

e4m by Neeta Nair
Updated: Jun 5, 2019 8:27 AM
Platinum Famous

Platinum Guild International (India) is venturing into a brand new range of platinum jewellery for men. The collection is expected to be launched in the month of September highly placed sources have told exchange4media. Famous Innovations, the agency headed by Raj Kamble has been awarded the creative and digital mandate for the account.

Sujala Martis, Director, Consumer Marketing, PGI –India

Confirming the development Sujala Martis, Director, Consumer Marketing, PGI –India said, “Yes we are launching the Platinum Jewellery collection for men and currently it’s in the development stage.”

Platinum Guild International (India) at present works with Dentsu Webchutney and Metal Communications and the former has recently come up with the ad campaign #MyFirstEvara. Famous Innovations is an addition to the roster of agencies PGI currently works within India.

Raj Kamble, Founder and CCO, Famous Innovations

Raj Kamble, Founder and CCO, Famous Innovations tells exchange4media, “It’s an honour to work with this prestigious brand as they enter into the new category of Men’s Jewellery. All signs are saying that the segment is going to grow very aggressively, and it needs a disruptive approach. With the complete mandate, including digital, with us, we’re excited for the journey ahead.”

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