Extramarks’ #FundaClearHai campaign tells children to take stress out of studying

The campaign is created and conceptualised by ADK Fortune

by exchange4media Staff
Published - Aug 29, 2018 1:23 PM Updated: Aug 29, 2018 1:23 PM

Extramarks has launched a new campaign, #FundaClearHai, highlighting the efficacy of its learning app that is designed to help students clear the exams with confidence. The campaign has been conceptualised by ADK-Fortune.

The idea of ‘Funda Clear Hai’ is a manifestation of the assurance that comes with having one’s subject fundamentals clear before exams, the company said in a statement.

In the TVC, the children studying on the Extramarks tab are seen in slice-of-life situations, reassuring their worried parents that their “funda” is clear.

#FundaClearHai campaign is being promoted heavily through an integrated marketing strategy on social media, including YouTube, Facebook, Twitter and Instagram. The campaign has garnered around 2 million views so far.

Commenting on the new campaign, Atul Kulshrestha, Chairman and Founder of Extramarks, said, “Traditional learning experience in India has been marred by the focus on memorising concepts, rather than understanding them. Extramarks has been working to disrupt this and build learning solutions which are highly visual, easy and engaging. All difficult concepts are taught through rich animations backed by strong storylines, which makes them absolutely unforgettable. The #FundaClearHai campaign very simply expressed the above mentioned belief and Extramarks philosophy.”

Subroto Pradhan, Managing Partner, ADK-Fortune, said, “There is a heightened anxiety amongst parents for their children to do well in exams. At times, it overshadows the confidence and preparedness of the kids. The communication plays up on this typical behaviour. But now, they can take it easy with Extramarks’ quality learning app.”

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