Duracell comes up with battery for remote controls: Duracell Chhota Power

The product is inspired by analysis of consumption of batteries in Indian households

by exchange4media Staff
Published - Apr 2, 2019 1:09 PM Updated: Apr 2, 2019 1:09 PM

Duracell has launched an alkaline battery guaranteed to last one year in remote controls: Duracell Chhota Power. 

Inspired by a deep dive analysis of how and where Indians mostly use batteries every day, Duracell Chhota Power’s unique formula has been optimised for common devices in Indian households, including remotes, such as the one for the Set-Top Box. 

A nationwide dense distribution will ensure that Duracell Chhota Power batteries are available for just Rs 17 per battery.   

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