Dove Elixir, Airtel, Godrej No.1 Soap, among 54 ads upheld by Consumer Complaints Council for misleading customers

The ads were found to be misleading and include Personal and Healthcare, Education, Telecommunication, Healthcare and Ecommerce categories

e4m by exchange4media Staff
Published: Dec 15, 2015 9:07 AM  | 9 min read
Dove Elixir, Airtel, Godrej No.1 Soap, among 54 ads upheld by  Consumer Complaints Council for misleading customers

ASCI’s Consumer Complaints Council (CCC) upheld complaints against 54 out of 84 advertisements in September 2015. Out of 54 advertisements against which complaints were upheld, 13 belonged to the Personal and Healthcare category, followed by 7 advertisements in the Education category, 7 in telecommunication and broadband category, 6 in Ecommerce category and 15 advertisements from other categories.

Here is a low-down on the ads upheld by Consumer Complaints Council:


Hindustan Unilever Ltd. (Dove Elixir): The advertisement’s claim, “Coconut oil penetrates only through 1 layer in 30 minutes via visual representation” was found to be false and misleading.

Godrej Consumer Products Ltd. (Godrej No.1 Soap): The claim in the advertisement, “India’s No. 1 Purest Soap”, was not substantiated with comparative data of "purity" of this product versus other products.   

Ayurwin Pharmaceutical Pvt. Ltd. (Nutrislim): The advertisement was considered derogatory to women, more particularly to those with weight issues.

Amrita Homeopathy: The advertisement’s claim, “Experience rapid, complete and permanent cure with Advanced Classical Homeopathy for Asthma”, was not substantiated with clinical evidence

Ayusya Herbal Clinic: The claim in the advertisement, “Over Three Lakh Satisfied Patients”, was not substantiated. 

Ratna Siddha Hospital (Treatment for Autism): The advertisement’s claim “Discovered medicine for Autism” was not substantiated with clinical evidence.

Hindustan Unilever Ltd (Lux Scented Gold offer):  The claim in the advertisement, “Pehli baar scented gold jewellery chupi hai hasaro lux mein”, was considered misleading.

Marico Limited (Saffola Total): The advertisement’s claim, “Saffola Total has 2X anti-oxidant power than olive oil”, was not substantiated by scientific facts.

M/S. S. A. Safiullah & Co. (Nizam Pakku): The advertisement was misleading by omission of a cautionary message/warning.

Priis Trading Company – Priis BSY Noni Black (Hair Magic Fruit Shampoo): The claims in the advertisement state that BSY Noni Black Hair Magic “blackens hair within 10 minutes of use” and “it is a natural dye”, were not substantiated and are misleading.

NRD Enterprises (No Fat Capsules): The claims in the advertisement, “No Negative Side Effects” and “100% Safe & Herbal Ingredients”, were not substantiated with clinical evidence.

Aradhana Maternity and Kidney Hospital: The claim in the advertisement, “First and only qualified Nephrologist of MP”, was not substantiated.

M/s Tapan Agro Industries Pvt. Ltd. (New Preet Lite):  The TVC depicting Desi Ghee was found misleading.


CL Educate Limited (CAT Coaching): The claim in the advertisement, “5911 IIM Calls by 973 CL students from Delhi/NCR in CAT 2014”, was not substantiated. 

Shri Maharana Pratap Private ITI:  The claims in the advertisement, “100% Government Job provided” was found misleading. 

Sea Academy-   The claim in the Advertisement, “100% Pass Guarantee Coaching”, was not substantiated.    

Aakash Educational Services Pvt. Ltd.  (Aakash Institute): The advertiser claim that Twins, Rahul Bansal and Sahil Bansal (AIIMS-2015 ranks 23 and 40) were from their coaching institutes was not substantiated. 

Institute of Advance Network Technology: The claims “100% job guarantee”,  “No.1 Hardware Networking and Software training institute” were not substantiated.

CL Educate Ltd. (All India Mock IBPS PO Preliminary examination): The claim in the advertisement, “Over 1.2 million students trust CL with their exam preparation every year”, was not substantiated.

AIM Study Center: The claim “100% Job Guarantee or else money back” was not substantiated. 


Bharti Airtel Ltd. (Airtel broadband Services): The claim in the advertisement, “We at Airtel are giving away exciting surprises to all our broadband users”, was misleading by omission of a disclaimer qualifying the conditions under which the claim is tenable for the offer.

Bharti Airtel Ltd. (Airtel 4G): The claim offer of, “Get the same data benefits as your 3G pack and enjoy superfast 4G speeds at no extra cost "FREE 4G UPGRADE"”, was found misleading.

Bharti Airtel Ltd. (Airtel-4G – My Plan Infinity): The advertisement’s claim, “Unlimited Calls, Unlimited Movies, Unlimited Music and Loads of data”, was false and misleading. 

Bharti Airtel Ltd. (Airtel-4G): The advertiser argues that the super in the TVC is 12 pixel; however, this is the “minimum” size limit as per ASCI guidelines. No agency certification has been provided to confirm the pixel size.

Bharti Airtel Ltd. (MyPlan infinity with Airtel-4G): The claim, “Unlimited Calling, only with Airtel 4G” was false and misleading.

Atria Convergence Technologies Pvt. Ltd.  (Act Fibernet): The claim, “Unlimited 5 Mbps and 20 Mpbs starting at Rs 650”, was not substantiated and was found misleading.

Bharti Softbank Ltd (Hike Messenger): The claims in the advertisement, “Five times faster” and “10 new features” were not substantiated.

ECOMMERCE The claim “a Sandisk ultra micro SDHC USH-1 16 GB memory card, Samsung data cable and Sony earphone for just Rs.199 All 3 (pack)”, was false and misleading.

Flipkart Internet Private Limited (Tek-Tron Velroc Safety Outdoor Shoes): The website communication claims the MRP of the product as Rs.599, when actually printed MRP on product is Rs.499.

Pisces eServices Pvt Ltd (Foodpanda):  The claim, “Flat 50% off on every meal” was found misleading.

CouponsCenter (Makemytrip trippy Tuesdays Offer): The advertised claim, “Flat Rs.1200 off on Domestic Flights” was not substantiated. 

Flipkart Internet Private Limited: The claim in the mailer, “Research shows that beautiful women are more successful in their lives”, was not substantiated. ( – promotional offer):  The advertisement was considered to be misleading by omission of mention of additional charge.


Bennett Coleman & Co Ltd. (Alive App):  The claim in the advertisement, “Download Alive app and get a free recharge Rs. 50 Recharge from Paytm”, was false and misleading.

HT Media Ltd. ( The claims, “ has max more traffic than  That means a better candidate database” and “Say Bye to the monster of limited database”, was seen as unfairly denigrating.

Odisha Television Ltd. (Tarang): The claim, “Yours No-1 choice”, did not have a disclaimer qualifying the source and date of research.

Sarthak Entertainment Pvt. Ltd. (Sarthak TV): The claims, “Digahara (directionless), Bhramatmaka (misleading), Hasyaspada (Funny)”, were not substantiated.

Sandesh Limited (Sandesh News): The claim, “Sandesh News is No.1 Gujarati news channel”, was not substantiated. 

Bloomberg TV India: The claims, “The market opens with Bloomberg TV India”, “No. 1. Bloomberg TV India leads with 43% market share in the English Business News genre” were not substantiated as the period of comparison for the claims was not adequate.


K. Raheja Corp. (Shoppers Stop): The claim, “Shoppers Stop is proud to be ranked 25th in The Great Places To Work study 2015”, was not substantiated and was misleading.

HDFC Bank Ltd.  (Two Wheeler Loan Offer): The claim, “Loan approval in 15 minutes”, was not substantiated.  Also, the claim, “Only KYC required to avail a loan”, is misleading as the Terms and Conditions in the advertisement cannot over-ride the claim in the advertisement.

Home Town: The claim “Flat 60% off* on everything”, is misleading by implication regardless of the disclaimer, as it mentions the words "Flat" and "on everything". 

Max Bupa Health Insurance Company Limited (Max Bupa Health):  Advertiser did not provide evidence that they have adhered to their timelines of “cashless approval within 30 minutes” with data of few of their customers.

Kerala Fashion Jewellery: The ad content “having daughters of marriageable age is tension for parents”, derides gender and is derogatory for a girl child. 

Jaguar Group (Jaguar bathroom fittings): The claim, "India's most trusted bath fitting brand", is based on 2013 data.

Philips Electronics India Ltd.  (Philips modular switches): The TVC showing “spraying of liquid on the switches” is likely to encourage minors to emulate such acts in a manner which could cause harm or injury.

Shree Sant Kripa Appliances Pvt. Ltd. (Syska Gadget Secure): The claim offer in the TVC, “Syska LED - if broken free replacement, if stolen free replacement, if found defective free replacement”, was not substantiated with evidence.

 Goyal of Group Companies (Housing project): The Housing project "bharatiya jan ghar yojana", was found misleading by implication that it is backed and supported by Government.

Khosla Electronics (Special offer for Nikon Dual Kit camera): The claim, “offer price of Rs.27990/- of Nikon Dual Kit camera” in the advertisement was false and misleading.

ADL Blastek Industries: The images of machines in the advertisement were not original as they were not manufactured by the advertiser.  

Automotive Exchange Pvt. Ltd.  (CarWale): The blood transfusion scene in the advertisement, “Blood mein itna unees bees chalta hai”, shows a dangerous practice without justifiable reason. 

Iberry India (Iberry Auxus Beast): The claim, “Iberry Auxus Beast is indeed a beast with its superior toughened glass technology” was not substantiated with any lab test report. 

Kamdhenu Ispat Limited (Kamdhenu SS 10000): The claim, “double grips makes it double strong with concrete”, was misleading by omission of a disclaimer to indicate that the comparison is versus a plain bar.

Zoom Car India Pvt. Ltd. (Zoom Car): The voiceover in the advertisement, “dahej mein layi hogi”, and the phrase “what luck”, by implication, encourages dowry and is in violation of The Dowry Prohibition Act, 1961.

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