Dharma 2.0-SRK-Gauri Khan add 'Touch of Love' in new campaign for D'Decor
Dharma 2.0 has recently bagged the mandate for D’Decor’s new ad campaign - ‘Touch of Love’. The TVC features power couple Shah Rukh Khan and Gauri Khan
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Dharma 2.0, the young creative unit from the stable of Karan Johar’s Dharma Productions, recently bagged the mandate for D’Decor’s new ad campaign - ‘Touch of Love’. While showcasing the wide array of D’Decor designs and quality, the campaign focuses on the new line of products, highlighting softness and comfort. The campaign has been conceptualised and produced by Dharma 2.0. The TVC features celebrity power couple Shah Rukh Khan and Gauri Khan, has been shot by director Punit Malhotra bringing the essence of love onscreen, albeit with a twist.
The ad takes a jibe at gender stereotypes prevalent in our society today and breaks the norm by showcasing the power couple of Bollywood in reversed roles. The TVC features Shah Rukh in the role of a home-maker, arranging the bed with D’Decor bedsheets, while Gauri Khan is busy at work. On this premise, the TVC brings to life the soft essence of love that the brand brings to its luxurious fabrics.
Commenting on the new association, Malhotra, Head-Dharma 2.0, said, “As this was the first product led campaign from D’Decor, we had to introduce the new range in a way which is compelling and also stays true to the brand’s core value. With ‘Touch of Love’, we wanted to set up a fresh and relevant context for today’s generation. We did it by turning the clichés around and subtly breaking the societal stereotypes. I am happy with the way the campaign has turned out and hope to continue this association with D’Decor in the future as well.”
Ajay Arora, D’Decor’s Managing Director, said, “As a brand that deals in luxury fabrics, we wanted our TVC to capture that essence of D’Decor. Dharma 2.0 has created a lot of buzz in the market for its excellent work. They understand our objective behind the campaign and have put their best foot forward in delivering excellent results.”
The creative unit of Dharma Productions has created successful campaigns for clients such as Jio Mobiles, Nirav Modi, Blue Stone and Reliance Digital among many others. The new venture, Dharma 2.0 not only produces mainstream ad films, but also executes creative and clutter breaking solutions across the digital space.
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