Dettol Toilet Soaps, Hindustan Lever lead @BARC Top 10 Brands and Top 10 Advertisers lists respectively
In Week 11, Hero Splendor Range moved to second spot on the Brands list with 8719 insertions, while in Advertising, FMCG firm Hindustan Lever, Reckitt Benckiser India, and Cadburys India retained their top three spots
Dettol Toilet Soaps topped BARC’s Top 10 Brands Across Genres for Week 11 (March 11- 17) of 2017’s viewership and ad insertions with 10,748 insertions.
Hero Splendor Range moved to second spot, with 8719 insertions.
OLX.in, Dominos Mobile App, Fogg Scent, Reliance Trends, Close Up Ever Fresh and American Tourister Backpack entered the list at third, fifth, sixth, seventh, eighth, and tenth spots with 8299, 6394, 6271, 6253, 6082, and 5762 insertions, respectively.
Colgate Dental Cream maintained its fourth spot, with 7822 insertions.
In the Top 10 Advertisers list, FMCG firm Hindustan Lever, Reckitt Benckiser India, and Cadburys India retained their top three spots with 1, 00,666, 61,778, and 32,744 insertions, respectively.
Patanjali Ayurved, Coca Cola India Ltd, Brooke Bond Lipton India and Super Cassettes moved to fourth, seventh, eighth, and ninth spots with 23,199, 18,296, 17,736, and 16,643 insertions, respectively.
Procter & Gamble and Colgate Palmolive India maintained their fifth and sixth spots with 20,416, and 19,964 insertions, respectively.
Smithkline Beecham entered the chart at the tenth spot, with 16,054 insertions.
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