It was six months ago that Havmor established #MadeOfMilk, a belief that stems from real milk ice-cream made with the finest ingredients. Building on their commitment to authenticity, the first film introduced the ‘Cool Gaiz’, the happy-go-lucky and oftentimes silly duo, who live and breathe ice cream.
The Cool Gaiz are back this summer to further strengthen the brand’s #MadeOfMilk stance. The TVCs focus on how Havmor Ice Cream has more variants than the summer can handle.
The 15-second films feature the two Cool Gaiz going about their ice cream-obsessed antics. The cows end up creating numerous variants with every ingredient they can get their hands on – always with real milk.
The second film shows us the variety available in just a single flavour – chocolate. when it comes to Havmor’s range.
Speaking about the campaign, Chaitanya Rele, VP - Head of Marketing, Havmor Ice Cream, said, “We’ve worked really hard to define who we are as a brand. One that consumers love not just for the amazing products we make but one that a young, fun and somewhat irreverent India will find appealing. The Cool Gaiz are helping the brand become memorable and stand out from the crowd – not taking advertising as literally as we’ve traditionally seen brands do. We’re a bold group and our intent to be the benchmark has been realized.”
Said Anu Joseph, Chief Creative Officer, Creativeland Asia, “The Cool Gaiz are just like the good folks at Havmor, obsessed with making ice cream. Fun, delicious, interesting ice cream. The #MadeOfMilk series, this summer, focuses on the variety on offer, and the fact that it’s made of milk. The first of the series went viral with 12mn views a few months ago, and this time around, we are even more excited.”
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