Castrol Activ’s TVC calls for youth to be catalysts of change through collective action

The campaign has been conceptualized and developed by Ogilvy India

e4m by exchange4media Staff
Updated: Jul 28, 2020 6:22 PM
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Castrol India’s ngine oil brand for two-wheelers Castrol Activ announced the launch of its new TVC Keep Moving Ahead with #NonStop Protection. The TVC, which is an extension of the brand’s philosophy of youth being the driving force for the future of the country, is currently on air across multiple channels.
The ad film is set against the backdrop of the current challenges that the economy and society is facing due to the pandemic and encourages youth to do their bit for the country. The TVC also showcases how the Castrol Activ brand plays the role of an enabler to action an idea that inspires youth to protect what they love.
Conceptualized and developed by creative agency Ogilvy, India, the 30 & 15 sec TVC focusses on showcasing how youth can be catalysts for change winning over challenging times, as the country slowly gets back on its feet.
At the beginning of the film, we see two youngsters worried about the performance of their two-wheelers, after days of lying idle. Their mechanic, however, assures them that their bikes engines have been ‘nonstop protected’ by Castrol Activ, even when the engines were ‘off’.
This thought of nonstop protection sparks an idea in the minds of these passionate youngsters to expand their business by providing bikes on rent to people looking to get back to work so that they are on the go, non-stop. The film thus encourages youth to constantly reinvent themselves and go the extra mile to help the country keep moving.
Announcing the new ad film, Jaya Jamrani, Brand and Communications Head, Castrol India, said, "The campaign comes from an insight about today’s youth and their awareness to drive a positive change in society. Our film looks at encouraging them to forge ahead towards a better tomorrow and take others along, with Castrol Activ being their trusted partner on that journey.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India said, “These days, people are slowly figuring how to restart work - willing to work harder to make up for lost time. Castrol Activ with non-stop protection for the bike’s engine will help people in not just restarting their work but also in working non-stop, to make up for that time.”

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