CarDekho launches campaign as it enters retail auction model with brand Gaadi

The campaign will focus on the value of trust reiterating Gaadi as a reliable source for people to sell their cars

e4m by exchange4media Staff
Published: Feb 22, 2019 4:12 PM  | 3 min read

CarDekho, the flagship portal of GirnarSoft, has ventured into pre-owned cars retail market with auction model under the existing brand name ‘Gaadi’. For the same, CarDekho has acqui-hired Carbiqi, to amplify its reach into the organised used cars market. Carbiqi’s core team has joined Gaadi to strengthen the group’s potential in providing superior customer experience.

Gaadi, in the past, has played a crucial role in building a robust used cars dealer network in the country which resonates perfectly with the brand values. Gaadi will enable trustworthy and hassle-free transactions for 4 million used car sellers nationally. Gaadi inaugurated its first showroom in Delhi NCR on January 09, 2019. With 10 showrooms already operational in Delhi NCR the brand further plans to introduce 40 showrooms pan India by the end of FY2018-19. At an initial stage, Gaadi showrooms will be introduced in Delhi NCR and Bengaluru region. The brand aims to come-up with 100 + stores by the end of FY 2019-20.

Talking about the development, Amit Jain, Co-founder, and CEO, CarDekho, said, “We welcome the new team members to the family and look forward to establishing an unparalleled, trusted consumer experience in used cars retail segment with their support. India's pre-owned car market holds immense growth potential and still needs to be catered from an end-to-end perspective to unlock the full potential. Our aim is to provide an expert's assistance to our customers for selecting the right platform to sell their vehicle at the right price. Gaadi, as a brand has always resonated well with used cars business and we are happy to foray into the auction model under the same brand name.”

Gaadi is being steered by Vibhor Sahare, CEO, and co-founder along with other co-founders Akansh Sinha and Anubhav Deep. Vibhor has been part of CarDekho group since 2015 as a Chief Business Officer for the New Car Business. Also, Akansh and Anubhav (Co-founders of Carbiqi) will be fully involved in all the aspects of keeping the C2D business.

With the initiation of Gaadi showrooms, Vibhor Sahare, CEO, and Co-founder at Gaadi said, “Being a part of a bigger ecosystem at CarDekho will give the team a relevant push to amplify the reach, and achieve targeted growth. Gaadi follows the auction model where the company buys the vehicle from a consumer, and its channel partners will subsequently bid for the inventory in a competitive process. We follow a transparent process which helps our customers to get the best price for their car with minimum paperwork.”

The USP of the Gaadi is to provide hassle-free vehicle selling experience to the customers with optimum resale value for their car, Free RC transfer, Loan closure assistance, Instant money transfer and advanced car inspection at the showrooms.

Emphasising on the importance of “trust”, the same values are reflected in the launch campaign, reiterating  Gaadi as  a reliable source for people to sell their cars, ensuring  a hassle-free document transfer, car quality and price realization aspects of a car selling process.

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