Cannes Lions 2013: Indian campaign for Unilever in Film Lions shortlist
The campaign, ‘Help A Child Reach 5’, by Lowe Lintas + Partners, Mumbai features in the shortlist, however, the entrant company is Lowe + Partners London
Published - 20-June-2013
The 60th Cannes Lions International Festival of Creativity has announced shortlists for the Film Lions category. There are a total of 285 shortlisted entries for Film Lions this year.
Though India has drawn a blank as far as shortlisted entries in Film Lions are concerned, an Indian campaign, titled ‘Help A Child Reach 5’, done for Unilever’s brand Lifebuoy by Lowe Lintas + Partners, Mumbai features amongst the shortlisted entries in the Corporate Image category. However, the entrant company is Lowe + Partners London. Chrome Pictures, Mumbai is the production company.
No Indian entry features amongst the 285 shortlisted entries for Film Lions this year; India had submitted just 45 entries
Sir John Hegarty, Founder, Creative, Bartle Bogle Hegarty (BBH) is the Film Lions Jury President, while Russell Barrett, Managing Partner (Creative), BBH is the jury member from India in this category this year.
The number of entries submitted by Indian agencies for Film Lions category has dropped from 56 entries last year to 45 entries this year. A total of 3,125 entries from 64 countries have been received, registering a decrease of 10 per cent as compared to last year.
Last year, Taproot India’s ‘I am Mumbai’ campaign for Bennett, Coleman & Co was the only Indian entry shortlisted in Film Lions. However, it did not win any metals in the category. A total of 257 entries had made it to the final shortlist of Film Lions in 2012.
Introduced in 1954, the Film Lions category launched the Festival and offers experts from the world of advertising the opportunity to promote themselves by showing their best and most original creative work.
The Film Lions trophies will be presented during the Film, Film Craft, Branded Content & Entertainment, and Titanium and Integrated Lions Awards Ceremony, which will take place on Saturday, June 22.