Blobby campaign highlights new range of Nippon paints

Blobby, the new animated Brand Ambassador, shows hi-tech paints range

e4m by exchange4media Staff
Updated: Jul 29, 2017 7:54 AM


Nippon Paint (India) recently launched a new ad campaign that features their Brand Ambassador, the animated character Blobby. S Mahesh Anand, President – Decorative Paint, Nippon Paint India, unveiled the new Ad campaign.



Nippon’s Ad campaign, created by Rubecon, features Blobbies. Blobby is the Brand Ambassador for the campaign and it has evolved from a Paint Blob (drop) hence the name. Blobbies are not just colours. Some of the Blobbies have different functionalities like Air Purifying Blobby, Heat Resistant Blobby, Stain Repellent Blobby etc.


Resonating with Nippon’s positioning of hi-tech paints that stand out for its international quality, Blobbies, enabled with hi-tech gadgets, protect walls. This new ad campaign is being telecast on all the leading channels of Tamil Nadu and will soon go national.


On the launch, S Mahesh Anand, President – Decorative Paint, Nippon Paint India, commented, “We are excited to launch this innovative Ad campaign featuring Blobby, a character which is synonymous with the exuberance, fun and colourfulness of the brand. This campaign is made at par with international standards to reflect our position as Asia’s Real No. 1 paint. It is unique, as no brand has ever tried a caricature like Blobby in the paint industry. We hope that this resonates well with our young customers.”

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