Big Bazaar comes up with festive campaign - ‘New Launches with Bharti’

The digital series featuring standup comedian Bharti Singh consists of four live episodes

by exchange4media Staff
Published - Oct 22, 2019 4:57 PM Updated: Oct 22, 2019 4:57 PM
Bharti

Big Bazaar from Future Group has come up with a pre-Diwali campaign, a digital series – ‘New Launches with Bharti’.

It is a series of four LIVE episodes featuring standup comedian Bharti Singh and her spouse Haarsh Limbachiyaa. Known for her mass appeal, Bharti Singh launches the festive offers in a fun avatar. Through the LIVE streaming, customers get to engage directly with the brand, know the offers and at the same time enjoy a free dose of laughter with Bharti. Comedy is the highest consumed genre on digital media and through this Big Bazaar aims to drive its customers from online to its stores.

Speaking about the idea, Pawan Sarda, Group Head - Digital - ‎Future Group said: “Audiovisual as a medium works well on digital and entertainment as a genre is consumed the most. To make this festive season not just about offers but also entertaining we partnered with Bharti Singh. This helps us drive huge amount of footfalls to the store through couponing and also increase consumer engagement.”

New Launches with Bharti – By Big Bazaar is being streamed LIVE through 4 episodes on Big Bazaar Facebook Page.

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