'Bachcho ka Future, Bachcho Pe Chhod Do' urges MTV

MTV’s film highlights the issue of family pressure on children which can lead to tragic consequences including depression and suicide

e4m by exchange4media Staff
Updated: Jul 15, 2019 12:42 PM
MTV campaign

In a fiercely competitive world where each individual is part of a rat race, career choices for students become the talk of the town, with parents planning the lives of their little ones according to their wishes. While there are a plethora of career opportunities currently, the perception associated with only a selective profession continues to dominate the mindset. MTV’s recently launched film, “Bachchon ka Future, Bachchon Pe Chhod Do” unconventionally mirrors the reality that prevails within this competitive world.

With one’s arrival in this world comes a series of career plans, decided by your baaju wali aunties, nagging fufajis, mamas and chachas. The film creatively shows the persona of a new-born via an ‘egg’, in a hospital set-up where the family members are discussing the ‘egg’s future’, seconds after it has stepped into this world- “yeh bada ho kar omelet banega”, followed by the other concerned folks who think, scrambled egg, egg bhurji or even an ‘MBA, Mast Boiled Anda’ are perfect options for the new-born.

This funny yet relevant film brings to light a serious concern. The pressure of board exams in schools, semester exams in college and several competitive exams that continue to control your life, lead to disturbing consequences- depression and suicide. MTV’s film drives home a significant message that encourages the future of the nation to choose what suits them the best, without anybody’s uncalled for advice, interference, and subjugation. Understanding the importance of this issue, MTV has associated with Childline India to extend support. So, if you see any child in distress dial 1098 or log on to save the future.

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