Amazon India unveils touching #DeliverTheLove campaign for Mother's Day
Conceptualised in partnership between D1 Creative and Ogilvy, this year’s Mother’s Day campaign has been on air since May 6th
Published - 13-May-2019
In celebration of Mother’s Day which falls on May 12th this year, Amazon has rolled out a film about the transformative power of a mother’s touch. With true-to-life examples of the role, a mother’s hand gives us a very special touch in our lives from birth itself.
Fussy toddlers, emotional teenagers to overly stressed adults, this film shows us how beautifully we’re shaped into the people that we have become and the entire credit goes to our mothers and their tireless hands. The music in the film is a tribute to many words we have for a ‘mother’ which is reminiscent of the lullabies our moms sang to us as young children.
Conceptualised in partnership between D1 Creative and Ogilvy, this year’s Mother’s Day campaign has been on air since the 6th of May. With this campaign, Amazon hopes to have inspired the customers to do something special this Mother’s Day, taking forward the thought behind its #DeliverTheLove campaigns from the past.
Ravi Desai, Director Mass, and Brand Marketing, Amazon India said, "We wanted to honour the incredible power a single pair of hands has, in making us who we become. Whether its comfort, discipline, reassurance or so much more, a mother always knows just what we need. On Mother’s Day, we wanted to encourage everyone to celebrate this relationship with their mother and give her what she really wants, whatever that may be. This is what our #DeliverTheLove campaigns have been about from the start.”
Kiran Ramamurthy, Managing Partner, Ogilvy Bangalore, South said, “The love. The anger. The cajoling. The inspiration. In every tender touch of a mother's hand is an emotion that makes us who we are. We are handcrafted by our mothers. And this is an ode by Amazon to every mother.”
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