Amazon India re-enters to rule BARC's Top 10 Brands @Week 28

Amazon India dominates BARC's Top 10 Brands list and simultaneously enters Top 10 Advertisers list at fourth spot for Week 28 (July 8-14)

by exchange4media Staff
Published - Jul 21, 2017 7:51 AM Updated: Jul 21, 2017 7:51 AM


Amazon entered BARC’s Top 10 Brands for Week 28 (July 8–14) to top the category with 19,498 insertions.


Close Up Ever Fresh moved to second spot with 10,800 insertions and Videocon D2H slipped to third spot with 10,242 insertions.


Vanish Stain Remover, Axis Bank Credit/Debit Card, Surf Excel Easy Wash, Veet Hair Removal System and Ringguard Cream entered the list at fourth, fifth, seventh, eighth and ninth spot with 9169, 8910, 8538, 8150 and 7809 insertions, respectively. 


Ministry of Drinking Water and Sanitation and Colgate Dental Cream retained their sixth and tenth spot with 8607 and 7756 insertions, respectively.



In the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 1,42,260 and 1,03,825 insertions, respectively.


Cadburys India, Amazon Online India and Colgate Palmolive India moved to third, fourth and seventh spot with 30,388, 28,197, 20,505 insertions, respectively.


Procter & Gamble, Brooke Bond Lipton and Super Cassettes Industries slipped to fifth, sixth and ninth spot 26,386, 25,774 and 16857 insertions, respectively.


Godrej Consumer Product and Smithkline Beecham entered the list at eighth and tenth spot with 18,149 and 14,716 insertions, respectively.


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