Airtel Postpaid Promise leads BARC Top 10 Brands@Week 29

Airtel Postpaid Promise and Hindustan Lever make it to BARC’s top 10 Brand and Top 10 Advertiser respectively for Week 29

e4m by exchange4media Staff
Updated: Jul 28, 2017 7:52 AM


Airtel Postpaid Promise entered BARC’s Top 10 Brands for Week 29 (July 15–21) at top position with 13,525 insertions.


Close Up Ever Fresh and Videocon D2H retained their second and third positions with 12,948 and 10,280 insertions respectively while Surf Excel Easy Wash moved to fourth spot with 9642 insertions


Ministry of Health and Family Welfare, Dove Cream Bathing Bar, Sunsilk Black Shine and Idea 4G entered the list at fifth, sixth, eighth and tenth spot with 8711, 8595, 8276 and 7631 insertions respectively.


Axis Bank Credit/Debit Card and Amazon slipped to seventh and ninth spot with 8308 and 7823 insertions respectively.  



In the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 1,70,220 and 71,943 insertions, respectively.


Procter & Gamble, Brooke Bond Lipton India, Colgate Palmolive India and Smithkline Beecham moved to third, fourth, sixth and eighth spot with 29,778, 28,417, 19,465 and 15,769 insertions respectively.


Patanjali Ayurved, which dropped off from previous week’s list, re-entered this week at seventh spot with 16,614 insertions. Marico, another FMCG company, made an entry at tenth spot with 14,218 insertions.


Cadburys India and Godrej Consumer Product slipped to fifth and ninth spots with 14,842 and 24,384 insertions respectively.


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