After a long break, Cherry Blossom is back with ‘Polish to Shine’ campaign 

The digital campaign has been conceived and created by Tilt Brand Solutions

e4m by exchange4media Staff
Updated: May 3, 2019 2:21 PM

Cherry Blossom has made a massive launch with its new campaign ‘Polish to Shine’. After a long hiatus, Cherry Blossom is renewing its position by emphasising the need for polishing shoes. 

The digital ad campaign is relevant to the new generation and focuses on how values like responsibility, discipline and sincerity are interlinked with the simple act of polishing shoes.

The ad films showcase different scenarios which have been conceptualised to the overarching message ‘Polish to Shine’. The first film based on a school girl highlights responsibility and discipline; the second ad on a father-son duo showcases sincerity.

Commenting on the new ad campaign, Sukhleen Aneja, CMO and Marketing Director, Hygiene Home, South Asia, Reckitt Benckiser, said, “Cherry Blossom has always been an integral part of the Indian household’s culture for dressing up smartly. We are delighted to launch this campaign to revive the culture of polishing shoes in the Indian market. The brand reaffirms the importance of polishing and what this everyday act conveys about the wearer of the shoes. The impact of smart, clean, well shined shoes is incomparable. These ads will definitely enhance brand recall in the audience’s minds.”

This campaign has been conceived and created by Tilt Brand Solutions and directed by Rahul Sengupta. The campaign goes live on YouTube today.  

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