ADK Fortune and Red Chief launch 'Khel Gaye Chief’ campaign with Vicky Kaushal

The campaign will be rolled out across online and offline media

e4m by exchange4media Staff
Updated: Dec 16, 2019 3:26 PM
Vicky Kaushal Red Chief Ad

Red Chief, the footwear brand from Leayan Global Private Limited, has launched its new ad campaign ‘Khel Gaye Chief’ with Vicky Kaushal.

Targeting the youth of the country, the new campaign conceptualized and executed by ADK Fortune Communications Pvt. Ltd., highlights the strength and comfort that Red Chief leather shoes essentially stand for. The commercial features a gutsy Vicky Kaushal tackling a couple of goons by tricking them into reaching the police station. Very smoothly, he tricks the goons while running, climbing, and jumping to show how these shoes are made for today’s fast lifestyle. The film, therefore, serves as a testimony of how tough and flexible these leather shoes from Red Chief are.

Also Read: Footwear brand Red Chief brings Vicky Kaushal on board as brand ambassador

Commenting on his association with Red Chief, Vicky Kaushal said, “It feels great to be associated with Red Chief, a home-grown footwear brand that enjoys mass appeal, backed by top-of-the-line features and quality in their wide range of casuals, formals, and outdoor shoes. The brand gives one a sense of completeness in their looks and a distinctly unique personality.”

Youth icon, Vicky Kaushal, only adds to the charisma of the brand. And, commenting on this new association, Manoj Gyanchandani, M.D. of Leayan Global Pvt. Ltd., said, “We are delighted to have Vicky Kaushal as the Brand Ambassador for our leading leather footwear brand, Red Chief. Vicky gels very well with our Red Chief brand image, which is rugged, tough, and confidently stylish. We are quite confident of taking our brand to the next level of growth and expansion across the country with a strong youth connect in masses.”

This campaign was conceptualised by ADK-Fortune Communications Pvt. Ltd. and commenting on it, Uday Rao, ECD, said, “The attempt with this communication was to underline the style aspect that has evolved to be in sync with the times along with strengthening the existing brand image through an exciting, short and a charming story.”

“Red Chief always stood for the Power of Real Leather. With Vicky seamlessly embodying the real sense of power with much ease and wit makes the whole plot highly entertaining & endearing”, says Subroto Pradhan, Managing Partner, ADK-Fortune.

The campaign was released on 7th December 2019 and is backed-up by heavy media burst, online and offline.

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