Abhinav Tripathi joins McCann as ECD

Tripathi’s work has been awarded at One Show, Cannes, D&AD and at many other prestigious international forums

e4m by exchange4media Staff
Updated: Aug 30, 2017 2:49 PM

Abhinav Tripathi has joined back McCann Mumbai as Executive Creative Director. He was earlier with TBWA. 


Tripathi’s work has been awarded at One Show, Cannes, D&AD and at many other prestigious international forums. He is also respected for his immensely insightful brand building work on Uninor, HCL, Limca, KFC, Saffola, Quikr, Asian paints, Piramal iCan, Reliance Life Insurance, Radio Mirchi, MTV Condoms, Mumbai Indian, Modern Foods and JSW Paints to name a few.


He has also had stints at FCB Ulka, Ogilvy & Mather, Leo Burnett and McCann.


Announcing Tripathi’s appointment, Prasoon Joshi, Chairman APAC and CEO and Chief Creative Officer, McCann Worldgroup India, said, “I am delighted to welcome Abhinav back to the McCann family. Abhinav represents the breed of fine creative people who also have sharp understanding of strategy and brands. He has grown with McCann and has been an integral part of our creative journey, I am sure his second innings with us will be even more valuable.”


Commenting on Tripathi’s appointment, Pradyumna Chauhan-Joint NCD, McCann Worldgroup, says, “I have worked with Abhinav in the past. He is a great collaborator. Much awarded and with an eye on popular culture and emerging communication trends, I am sure he is going to help drive creative excellence.”


Commenting on the new appointment, Prateek Bhardwaj - Joint NCD, McCann Worldgroup, says, “Delighted to have Abhinav back in the team. He is a unique talent, one who combines an innate advertising wisdom with a truly modern, techie sensibility. With Abhinav on board, I look forward to even more exciting times ahead for McCann.”


Commenting on his appointment, Tripathi says, “Even though it's my second stint here, it feels like I never left McCann. I'm honoured that I get to work with Prasoon, and everyone else in the agency again. McCann has some of the best creative and strategic minds in the industry and together I see us forging new paths for our clients in an ever changing social-media landscape. I'm really excited to be back here, and I hope that my excitement is contagious.”?

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