Mitsubishi scouts for creative partner

Hindustan Motors-Mitsubishi has invited agencies to pitch for its creative business. The pitch is based out of Chennai. Contract Advertising is the incumbent agency.

e4m by Tasneem Limbdiwala
Updated: May 19, 2011 9:20 AM
Mitsubishi scouts for creative partner

Hindustan Motors-Mitsubishi has invited agencies to pitch for its creative business. The pitch is based out of Chennai. Contract Advertising is the incumbent agency.
 
It is learnt that the pitch is currently underway and a few agencies have already been invited to make their presentations. No official confirmation on the development was forthcoming at the time of filing the report.
 
It may be noted that in May 2010, Equinox, a division of ZenithOptimedia, was assigned the media duties for Mitsubishi’s portfolio in India, which included Outlander, Lancer, Cedia, Pajero and Montero. The win had come on the back of a multi-agency pitch.

Hindustan Motors has technical collaboration with Mitsubishi Motors Corporation of Japan and, under this license, produces premium passenger cars – viz. Lancer, Pajero, Cedia, Montero, Outlander and Lancer Evolution X (Evo X) at its third plant situated at Tiruvallur near Chennai in Tamil Nadu.

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