Mitsubishi scouts for creative partner
Hindustan Motors-Mitsubishi has invited agencies to pitch for its creative business. The pitch is based out of Chennai. Contract Advertising is the incumbent agency.
Hindustan Motors has technical collaboration with Mitsubishi Motors Corporation of Japan and, under this license, produces premium passenger cars – viz. Lancer, Pajero, Cedia, Montero, Outlander and Lancer Evolution X (Evo X) at its third plant situated at Tiruvallur near Chennai in Tamil Nadu.
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