Lowe Lintas wins creative biz of Bharti Retail’s Easyday

Bharti Retail has chosen Lowe Lintas & Partners as the brand and communications partner for its retail chain Easyday post a multi-agency pitch

e4m by exchange4media Staff
Updated: May 11, 2012 7:13 PM
Lowe Lintas wins creative biz of Bharti Retail’s Easyday

Lowe Lintas & Partners has won the creative mandate for Bharti Retail’s EasyDay post a multi-agency pitch held in New Delhi. The incumbent on the account is JWT Delhi.

It is learnt that JWT Delhi, Draftfcb Ulka and Lowe Lintas & Partners were in the final rounds of the pitch after which the business was awarded to Lowe. The business will be handled out of Lowe Lintas & Partner’s Delhi office.

Commenting on the partnership, Naveen Gaur, Executive Director and Delhi office Head, Lowe Lintas & Partners said, “We are extremely thrilled to partner with Bharti Retail and look forward to building a powerful brand that touches the life of every Indian in the years to come. The retail market in India is growing rapidly and Bharti Retail and its Easyday stores will play a very prominent role to expand the category. We will partner them in delivering a distinctive brand promise that will make the brand a leader in the market.”

For the record, with over 186 stores operating across 12 states, Easyday, the retail brand of Bharti Retail, caters to households’ shopping needs across food and grocery, home furnishings, electronics, consumer durables, and clothing through three different store formats.

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