Media and Marketing Insights 2026
This cluster explores the evolving landscape of media and marketing in 2026, highlighting trends in advertising, brand engagement, and the impact of major events like the FIFA World Cup. It features insights from industry leaders and examines the strategies brands are adopting to connect with consum...
Rise of Creator Marketing
Brands are increasingly leveraging creators to engage audiences, especially during major events like the FIFA World Cup.
Increased Marketing Budgets
Companies are maintaining high marketing spends, with some exceeding Rs 100 crore annually.
Focus on Sustainability
Brands are prioritizing sustainability in their campaigns, reflecting consumer demand for responsible marketing.
Impact of Celebrity Endorsements
Celebrity endorsements continue to dominate advertising, capturing significant market share in campaigns.
Shift to Digital Platforms
There is a notable shift towards digital platforms for advertising, driven by changing consumer behavior.
As VML India's Executive Creative Director joins Print & Publishing jury at Cannes Lions, Warrior makes a case for a medium he believes the industry has been too quick to eulogise & too slow to push
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets
The move reflects the growing importance of creator-led marketing in major global sporting events
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year
Ravi Chawla, MD & CEO, Gulf Oil Lubricants India, talks about the changing composition of the company's business and more
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
New research from YouGov explores fan behaviour, media consumption, sponsorship engagement and support for women's sport
Avalani has built a reputation that extends far beyond traditional marketing
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency
Messi meets AI, SRK meets aspiration, and a baniyan gets its moment. This week's best ads sell feelings more than products
India Today Influence is the influencer marketing arm of the India Today Group
As Founder-Director of Nett Value Media, Janardan Pandey has established himself as a respected media strategist, known for combining business understanding with an instinct for emerging opportunities
22feet will drive end-to-end social media marketing for the brand
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
The shortlists have been released for Dan Wieden Titanium Lions, Glass: The Lion for Change, and the Innovation Lions
People familiar with the development say Pernod Ricard India has awarded ZeroFifty Mediaworks a three-year creative mandate following a competitive multi-agency pitch process
Grey 82.5 will collaborate closely with the Imperial Blue leadership team, led by Ahmed Rahimtoola and Ishwindar Singh, to strengthen the brand
Dr. Annurag Batra examines how Narendra Modi’s leadership has shaped public perception, political longevity and India’s evolving global image