Digital Media Regulation Insights
This cluster explores the evolving landscape of digital media regulations, focusing on new rules regarding user-generated content, accountability for synthetic information, and the implications for creators and brands. The articles highlight the government's efforts to enhance oversight and the chal...
Increased Oversight on Digital Media
The government is expanding its oversight on digital media, particularly focusing on user-generated news content.
New Takedown Rules
Proposed rules include a 1-hour content takedown mandate, which agencies believe will have limited impact on brands.
Accountability for Synthetic Content
Agencies are navigating new rules aimed at ensuring accountability for synthetically generated information.
Deepfake Threats
The rising threat of deepfakes has prompted calls for stronger regulations and clearer labeling of synthetic content.
Amendments to IT Rules
Amendments to IT rules are expected to usher in a new chapter in AI accountability and digital media regulation.
Expansion of Digital Media Oversight
The government announces plans to expand oversight on digital media, particularly targeting user-generated news.
Proposed 1-Hour Takedown Rule
Agencies discuss the implications of a proposed 1-hour content takedown rule, expressing concerns about its effectiveness.
Deepfake Regulation Discussions
Ashwini Vaishnaw warns of the rising threat of deepfakes and calls for stronger regulations.
Synthetic Content Accountability
Agencies begin navigating new rules aimed at ensuring accountability for synthetically generated information.
Amendments to IT Rules
The government proposes amendments to IT rules, signaling a new chapter in AI accountability.
Experts see shift in accountability as govt targets user-shared news content
The draft also introduces a new compliance layer by requiring intermediaries to adhere to any clarification or advisories issued by MeitY
According to Ministry sources, social media platforms are reportedly enforcing stricter measures, with accounts suspended and content removed more aggressively, often without prior warnings
Three-hour takedowns, metadata requirements, and rising litigation risk are driving a structural reset in the operation of digital advertising
In recent months, several influencers have faced the circulation of alleged private videos and morphed clips across social media platforms
Speaking at the India AI Impact Summit 2026, the Minister said the government is engaging with industry and a Parliamentary panel to build consensus on stricter AI regulations
Ananay Jain, Partner & National Media & Entertainment Industry Leader at Grant Thornton Bharat, writes on India’s shift to design-led AI accountability under the new IT rules
The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026, will come into force from February 20, 2026