AI and the Future of Communications
This cluster explores the evolving landscape of communications in the context of AI advancements. It highlights the importance of human editors, the role of AI in public relations, and the need for precision and authenticity in messaging.
Human Editors Remain Essential
Despite AI advancements, the role of human editors is crucial for maintaining quality and authenticity in news.
AI's Role in Public Relations
Public relations is adapting to incorporate AI tools, but the human touch remains vital for effective communication.
Precision and Authenticity Demand
The communications landscape is increasingly demanding precision and authenticity, especially in global-local alignment.
AI-Generated Ads vs. Human Creativity
AI-generated advertisements are proving to be competitive with human creativity in real-world applications.
Future Moves in Communications
Companies like Ruder Finn are strategizing for the future, focusing on the integration of AI and traditional methods.
She emphasized that while algorithms are designed to maximize engagement and profits, newsrooms operate on values such as moderation, calibration, and editorial judgment
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape
The Red Lab study says that contrary to concerns that AI ads might generate low-intent or curiosity-driven clicks, the research found that quality of engagement remained strong
Madhurima Bhatia, Head of PR & Partnerships, Ipsos India & APEC talks about the complexities and challenges of 2025, and the emerging opportunities in the comms landscape
Atul Sharma, CEO – Ruder Finn India, Head – Middle East shares the turning points of 2025 and how they’re preparing for the future