Beauty and Personal Care Trends
The beauty and personal care market is experiencing significant growth, with oral care emerging as a new focus area. Non-metro regions are increasingly driving premiumisation, capturing a substantial share of brand spending as the market approaches $40 billion.
Growth in Oral Care
Oral care is becoming a significant segment within the personal care industry, reflecting changing consumer preferences.
Non-Metros Driving Premiumisation
Non-metro regions are increasingly attracting brand investments, accounting for up to 35% of spending in the beauty sector.
Market Size Approaching $40 Billion
The beauty and personal care market is nearing a valuation of $40 billion, indicating robust growth.
Quick Commerce as an Ad Battleground
Quick commerce is emerging as a competitive space for advertising within the beauty and personal care market.
Increased Brand Focus on Premium Products
Brands are shifting focus towards premium products to cater to evolving consumer demands and preferences.
Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more
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