AI in Marketing Trends

Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell

Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.

Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration

As AI handles the grunt work, Indian agencies wrestle with a harder question: Is efficiency quietly becoming the enemy of great ideas?

Conversational AI is a more natural way to discover, evaluate, and complete purchases and makes shopping more straightforward, share industry heads

Vibe coding allows brands to define the mood, tone and context of a campaign in simple language

Industry watchers are unanimous that while AI may control the interface, brands with strong recall are likely to benefit disproportionately

Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.

With AI-led discovery reshaping visibility and new content ecosystems driving engagement, India’s traditional marketing model is giving way to a more integrated, outcome-driven system

As regional content scales, new voice AI benchmarks expose accuracy gaps, pushing brands to rethink how they build for India’s linguistic complexity

As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines

Speaking at an industry event, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, raised concerns around the growing misuse of digital advertising channels for frauds and scams

At the e4m Pitch CMO Summit 2026, brand leaders unpacked what it truly means to capture and keep consumer attention in a world reshaped by artificial intelligence

Guest Column: Yatnesh Pandey, VP-Marketing, GreenPly Industries, explains how growth is no longer driven by awareness alone but depends on efficient processes across verticals

Industry leaders say AI is reshaping content creation, but success will hinge on balancing scale with audience trust

At the Pitch CMO Summit 2026, top marketers talk about crafting meaningful brand experiences in an AI-first world

Guest Column: Pankaj Belwariar, Director Communications, SRM University-AP, writes on forces reshaping search, decline of traditional search engines, and what the future holds for information access

Guest Column: Shveta Singh, marketing consultant & writer, writes on marketing’s ‘quiet shift’ from B2C to B2A (business to algorithm), and the question: who is really building the brand today?

With the emergence of autonomous AI agents, the industry is moving towards continuous optimisation, new performance benchmarks and a rethinking of marketing roles, say tech pundits

As synthetic content increasingly features logos and brand identities without authorisation, brands are being forced to rethink how they safeguard their assets online