As festive spending edges toward ₹1.5 lakh crore, agencies say the season has become one long story, told in chapters, not a single Diwali push
Industry Trend
Festive Marketing Trends 2023
The articles explore the evolving landscape of festive marketing strategies, focusing on how brands are adapting their campaigns to leverage regional relevance and consumer intent ahead of Diwali. The shift in media spending and the rise of regional influencers are highlighted as key trends shaping the advertising land...
What's New in This Topic
View All Updates
NEW
4 articles in this topic
Shift in Media Spending
Diwali was once the brief, now Q4 itself is the campaign
Key Insights
5 Insights
Shift in Media Spending
Brands are increasingly investing in media campaigns earlier in Q4 to capitalize on consumer intent before Diwali.
Regional Faces in Advertising
Big brands are leveraging regional influencers to enhance their festive marketing efforts and connect with local audiences.
Ad Inflation Impact
The rising costs of advertising during the festive season are prompting brands to rethink their marketing strategies.
Creator Marketing Evolution
Festive creator marketing is expanding beyond Diwali, focusing on sustained engagement with regional relevance.
Intent-Driven Campaigns
Brands are shifting their focus to intent-driven campaigns that resonate with consumer sentiments during the festive season.
Frequently Asked Questions
5 Q&A
Diwali is a major festival in India, and brands leverage this period to boost sales through targeted advertising.
Brands are adjusting their media spending strategies and focusing on earlier campaigns to mitigate the impact of ad inflation.
Regional influencers help brands connect with local audiences, enhancing relatability and engagement during festive campaigns.
Key trends include increased media spending, the use of regional faces, and a shift towards intent-driven marketing strategies.
Creator marketing is evolving to focus on sustained engagement beyond traditional festive periods, emphasizing regional relevance.
Latest Articles in This Topic
4 Articles
Diwali was once the brief, now Q4 itself is the campaign
Festive media bets shift upstream as brands chase intent before Diwali ad inflation
The shift was a key theme at “The Festive Surge: Winning India’s Billion Shoppers,” an exclusive closed-door leadership roundtable hosted by e4m with Branch Dis...
Why big brands are betting on regional faces to drive festive sales
India’s festive markets are increasingly being shaped by regional cultures, with local creators helping brands build cultural relevance, consumer trust and driv...
Festive creator marketing moves beyond Diwali as brands chase regional relevance
Brands are looking beyond Diwali, treating Onam, Ganesh Chaturthi, Durga Puja and Navratri as distinct cultural and consumption moments for festive creator camp...
Key People & Entities
View All →
Related Topics
View All →
Follow This Topic
Get email updates on the latest developments in Festive Marketing Trends 2023.
Weekly digest · No spam
AI-assisted summary, reviewed by our newsroom
The articles explore the evolving landscape of festive marketing strategies, focusing on how brands are adapting their campaigns to leverage regional relevance and consumer intent ahead of Diwali. The shift in media spending and the rise of regional influencers are highlighted as key trends shaping the advertising landscape during Q4.
You May Also Like
18 Topics