The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during festivals and cultural moments

Shalinee Mishra Jul 17, 2026 9:20 AM

The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups

Shalinee Mishra May 30, 2026 9:10 AM

Vernacular and culturally rooted content around celebrations commands deeper attention; local customs, dialects, and identities foster pride & personal connection

Shalinee Mishra and Soumya Gawri Sep 10, 2025 9:10 AM