BARC Ratings Crisis

TV channels face uncertainty as BARC suspension overshadows festive season, but the solution is not far if all stakeholders prioritise industry interest

The measurement crisis will affect production houses, writers, directors, technicians, studios and other professionals working across television

People familiar with the discussions said broadcasters are also increasingly questioning why BARC continues to face resistance from the MIB

News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue

The investment question is becoming more difficult because the television market itself faces structural pressure

Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience signals

MIB has approached TAM and Chrome DM seeking their support and capabilities for CTV measurement, according to people familiar with the development

Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry

The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 20...

e4m had first reported that the Ministry was inclined to allow BARC to resume ratings while the formal renewal process continued

The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy

Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experie...

Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more

Multiple news broadcasters are also expected to seek adjustments to their BARC subscription invoices once ratings resume, according to industry executives famil...

With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?

Brij Bakshi, former Addl DG Doordarshan and a media & communication analyst, writes that TV ratings reset is an opportunity to learn from the shortcomings of TA...

Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences

Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry

Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty...

With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be me...