Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM

He joins from Google where he most recently served as Director – Omnichannel Businesses

e4m Staff Feb 11, 2026 4:02 PM

YouTube clarified that content must now be ‘authentic’ rather than merely ‘non-repetitive’, tightening enforcement around low-effort AI, voiceover, or spammy rehash videos

e4m Staff Aug 14, 2025 12:34 PM

Estimates suggest that anywhere from 65 to 75 percent of YouTube India’s ad revenue comes from mobile

Tasmayee Laha Roy and Shantanu David Jun 10, 2025 8:36 AM

In a LinkedIn post, the YouTube CEO expressed his appreciation for WAVES, outlining how India is becoming a "Creator Nation" with a formidable community

e4m Desk May 13, 2025 9:28 AM

YouTube's new Country Managing Director Gunjan Soni has a rich tapestry of experience in India's e-comm and media sectors

e4m Staff Apr 28, 2025 2:17 PM

Soni joins YouTube from ZALORA, where she served as Group CEO for six years based in Singapore

e4m Staff Apr 28, 2025 1:10 PM