ye-rishta
What began as a simple convenience feature- early access for digital users- has evolved into a clear signal of how India’s television ecosystem is being recalibrated in the current ratings environment
Aditi Gupta Apr 23, 2026 8:09 AM
2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies
Aditi Gupta Dec 30, 2025 8:39 AM