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Jio

Jio is now serving over 300mn subscribers in India; the super app will facilitate e-commerce, online bookings and payments all at one place

exchange4media Staff May 3, 2019 11:37 AM

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 billion in cost saved by 2022

Saurabh Kumar Sep 19, 2017 7:49 AM

Snapchat's clone 'Snow' takes Asia by storm; may cannibalise market share

Snapchat was always compared to Facebook, Twitter and Instagram which are quite different from each other but with the rise of ‘Snow’ an app launched by Naver, the Snapchat clone with larger number of filters seems to be taking Asia by storm and may slowly eat into Snapchat increasing market share

Ronald Menezes Jul 11, 2016 8:05 AM

Marketers on how to crack the ‘mobile-first’ approach in India

LIQVD Asia’s Arnab Mitra, LinkedIn’s Ashutosh Gupta, WeChat’s Nilay Arora, and Axis Bank’s Sagnik Ghosh discuss how to reach out to a diverse set of consumers on mobile at Mobillion 2015

exchange4media Staff May 2, 2015 10:31 AM

Marketers on how to crack the 'mobile-first' approach in India

LIQVD Asia’s Arnab Mitra, LinkedIn’s Ashutosh Gupta, WeChat’s Nilay Arora, and Axis Bank’s Sagnik Ghosh discuss how to reach out to a diverse set of consumers on mobile at Mobillion 2015

exchange4media Staff May 2, 2015 8:39 AM

#fame raises $10 million from TO THE NEW Ventures

The follow-on financing is aimed to drive scale-up of #fame's original video content, talent network and regional expansion

exchange4media Staff Jan 6, 2015 11:58 AM

WhatsApp top messaging app in India; WeChat takes global lead

WeChat grew most rapidly with 2356% growth, followed by WhatsApp which grew 334% between 2013 and 2014 as per GlobalWebIndex (GWI) study

Ankur Singh Dec 3, 2014 7:58 AM

Amplify your marketing mix with digital video content

Brands have recognised the power of digital video to engage with their audiences and are placing an increasing share of their campaign budgets there, says TO THE NEW’s Dhruvank Vaidya

Dhruvank Vaidya Jul 21, 2014 1:45 PM

Hike's brand-new marketing mantra: 'Hikes up' TV, radio & cinema advertising

After refining the product, Hike's all-out focus is on visibility among its target group - the youth. The company goes aggressive with 'Hike Up Your Life' campaign

Abhinn Shreshtha Jul 21, 2014 8:04 AM

Battle of the instant messaging apps; will WhatsApp still be the king?

As Line, WeChat, Hike, Nimbuzz and other IM apps evolve with features, increased user base & B2B partnerships, is WhatsApp's monopoly being challenged in India?

Sonam Gulati May 27, 2014 8:06 AM

No plans to bring m-commerce to India, says WeChat

Tencent, the company behind WeChat, is in no hurry to introduce its business model, an extensive bouquet of m-commerce services, including online payment services, to India

Abhinna Shreshtha Mar 15, 2014 10:43 AM

Kavin Bharti Mittal's messaging app Hike crosses 15 mn users

Around 80% of this homegrown app's user base is under 25 years of age. Unlike its competitors that are indulging in celebrity endorsements & ATL activities, Hike has stayed away from any major marketing initiatives

Sonam Gulati Feb 25, 2014 8:09 AM

WhatsApp to introduce voice calling in Q2 2014

The announcement was made by WhatsApp Co-founder Jan Koum at the on-going Mobile World Congress in Barcelona

Abhinna Shreshtha Feb 25, 2014 8:01 AM

What makes WhatsApp tick in a highly competitive market?

Despite tough competition, WhatsApp has been able to retain its No. 1 position. All thanks to its uncluttered user interface and first mover advantage

Sonam Gulati Feb 3, 2014 8:06 AM

Brand excitement remains muted at the onset of the New Year

The excitement to welcome the New Year was limited to a few brands such as Coca-Cola, Vodafone, Fevicol and Volvo Auto India

Twishy Jan 7, 2014 8:44 AM

Can Katrina Kaif help Line win the mobile messenger battle?

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Saloni Surti Oct 7, 2013 9:27 AM

Can Katrina Kaif help Line win the mobile messenger battle?

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Saloni Surti Oct 7, 2013 7:35 AM

Is BlackBerry fighting a lost battle?

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 9:17 AM

Is BlackBerry fighting a lost battle?

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 7:48 AM

The new face of mobile marketing on chat messengers

Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions

Saloni Surti Sep 4, 2013 7:46 AM