wastage

The dread of Diwali gifts

Manisha Kapoor?blur=25

Guest Column: Manisha Kapoor, CEO & Secretary General of ASCI, writes why one needs to take a step back and reflect on the waste and anxiety that have come to define Diwali gifting

Manisha Kapoor Oct 30, 2024 9:49 AM

Channel Factory’s ViewIQ the only solution to mitigate media wastage: PwC study

Channel Factory?blur=25

PwC’s testing found Channel Factory’s technology reduces media wastage by 23% leading to a 12% cost savings

exchange4media Staff May 10, 2023 11:50 AM